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Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup

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dc.citation.epage208
dc.citation.issue2
dc.citation.spage184
dc.citation.volume72
dc.contributor.authorAlbert A. Barreda
dc.contributor.authorZubieta Zamudio, Sandra
dc.contributor.authorChen, Han
dc.contributor.authorCassilha, Marina
dc.contributor.authorKageyama, Yoshimasa
dc.date.accessioned2019-02-12T20:55:58Z
dc.date.available2019-02-12T20:55:58Z
dc.date.issued2017
dc.description.abstractPurpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in the main hotel key performance indexes: occupancy, average daily rate, revenue per available room (RevPAR) and supply. Using data gathered from STR, this research distinctly shows how the Brazilian host regions reacted to the World Cup. Findings: Results suggest that the key performance indicators of Brazil’s lodging sector reacted differently to the World Cup. Although all hosting cities experienced significant RevPAR growth because of the increase in hotel room rates during the event, the supply and occupancy performed differed from each city. Research limitations/implications: Research is limited to the case of hotel performance at the country level for mega-events. The study focused on the reaction of revenue managers in the Latin America context. Other contexts may generate different results. Practical implications: The study helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management practices in the Brazilian hotel sector in areas undergoing seasonal growths in overnight tourism. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events. Social implications: This study reveals that the benefits brought by a mega-event are not always translated into strong hotel revenue performance. This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance. Originality/value: This study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events.es_ES
dc.description.peer-reviewRevisado por pareses_ES
dc.formatapplication/pdfes_ES
dc.identifier.citationBarreda, A. A., Zubieta, S., Chen, H., Cassilha, M., & Kageyama, Y. (2017). Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup. Tourism Review, 72(2), 184-208.en
dc.identifier.doi10.1108/TR-02-2017-0018
dc.identifier.issn1660-5373
dc.identifier.issn1759-8451
dc.identifier.journalTourism Reviewes_ES
dc.identifier.urihttps://hdl.handle.net/20.500.14005/8566
dc.identifier.urihttp://dx.doi.org/10.1108/TR-02-2017-0018
dc.identifier.wos000407670600004
dc.language.isospaes_ES
dc.publisherEmerald Group Publishing Ltd.es_ES
dc.relation.ispartofTourism Review
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/es_ES
dc.sourceUniversidad San Ignacio de Loyolaes_ES
dc.sourceRepositorio Institucional - USILes_ES
dc.subjectRevenue managementen
dc.subjectCompetencia deportivaes_ES
dc.subjectPricing strategiesen
dc.subjectPolítica de precioses_ES
dc.titleEvaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cupes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dspace.entity.typePublication
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