Publicación:
El factor de la percepción de control como determinante en la intención de compra de productos ecológicos

Vista sencilla de ítem
dc.contributor.authorPuelles-GalloI, María
dc.contributor.authorLlorens-Marín, Miguel
dc.contributor.authorTalledo Flores, Oscar Hernán
dc.date.accessioned2015-06-22T16:03:19Z
dc.date.available2015-06-22T16:03:19Z
dc.date.issued2014-12
dc.description.abstractThis article focuses on the potential role of retail organic food distribution chains. it has been shown that the theory of Planned Behavior (tPB) (ajzen, 1988, 1991) may be used to measure purchase intention of organic food products, using an opposition between manufacturer’s Brand (mB) and distributor’s Brand (dB) and to detect and differentiate between the factors that exert most influence over decisions taken in relation to each kind of brand. evidence is provided of how specific marketing actions at the point of sale may be used to stimulate purchasers to buy organic products. additionally, it has been demonstrated that tPB may be used to evaluate differences in attitude towards the purchase of organic products under mB and dB. The results show that the perception of control factor is fundamental to determining purchase behavior of these products, showing, for example, that variety of product lines, accessible prices and detailed information on the uses and benefits of the product can exert a positive influence on purchase behavior. Journal: Innovar. Volume 24, Issue 54, 1 October 2014, Pages 139-152.es
dc.identifier.citationPuelles Gallo, M., Llorens Marín, M., & Talledo Flores, H. (2014). Perceptions of control as a determinant of the intention to purchase organic products. Innovar, 24(54), 139-152.es
dc.identifier.doi10.15446/innovar.v24n54.46655
dc.identifier.journalInnovares_ES
dc.identifier.urihttp://dx.doi.org/10.15446/innovar.v24n54.46655
dc.identifier.urihttp://www.scielo.org.co/scielo.php?pid=S0121-50512014000400010&script=sci_arttext
dc.language.isospaes
dc.publisherFacultad de Ciencias Económicas. Universidad Nacional de Colombia.es
dc.relation.ispartofInnovares_ES
dc.sourceUniversidad San Ignacio de Loyola
dc.sourceRepositorio Institucional - USIL
dc.subjectAlimentos ecológicoses_ES
dc.subjectIntención de compraes_ES
dc.subjectTeoría del Comportamiento Planificadoes_ES
dc.subjectMarcas de Fabricantees_ES
dc.subjectMarcas de Distribuidores_ES
dc.subjectFactor de percepción de controles_ES
dc.titleEl factor de la percepción de control como determinante en la intención de compra de productos ecológicoses_ES
dc.title.alternativePerceptions of control as a determinant of the intention to purchase organic productsen
dc.title.alternativeLe facteur de la perception de contrôle comme élément déterminant dans l'intention d'achat de produits biologiquesfr
dc.title.alternativeO fator da percepção de controle como determinante na intenção de compra de produtos ecológicospt
dc.typeinfo:eu-repo/semantics/article
dspace.entity.typePublication
Archivos
Bloque original
Mostrando 1 - 1 de 1
Miniatura
Nombre:
2014_Talledo_El-factor-percepción-control.pdf
Tamaño:
314.23 KB
Formato:
Adobe Portable Document Format
Descripción:
Descargar
Colecciones
Artículos Académico-científicos