Examinando por Autor "Zubieta Zamudio, Sandra"
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ArtículoEvaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup(Emerald Group Publishing Ltd., 2017) Albert A. Barreda ; Zubieta Zamudio, Sandra ; Chen, Han ; Cassilha, Marina ; Kageyama, YoshimasaPurpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in the main hotel key performance indexes: occupancy, average daily rate, revenue per available room (RevPAR) and supply. Using data gathered from STR, this research distinctly shows how the Brazilian host regions reacted to the World Cup. Findings: Results suggest that the key performance indicators of Brazil’s lodging sector reacted differently to the World Cup. Although all hosting cities experienced significant RevPAR growth because of the increase in hotel room rates during the event, the supply and occupancy performed differed from each city. Research limitations/implications: Research is limited to the case of hotel performance at the country level for mega-events. The study focused on the reaction of revenue managers in the Latin America context. Other contexts may generate different results. Practical implications: The study helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management practices in the Brazilian hotel sector in areas undergoing seasonal growths in overnight tourism. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events. Social implications: This study reveals that the benefits brought by a mega-event are not always translated into strong hotel revenue performance. This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance. Originality/value: This study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events.
ArtículoHospitality Bankruptcy in United States of America: A Multiple Discriminant Analysis-Logit Model Comparison(Routledge, 2017-01-02) Barreda, Albert A. ; Kageyama, Yoshimasa ; Singh, Dipendra ; Zubieta Zamudio, SandraThis study examines bankruptcy prediction of hospitality firms within U.S. equity markets. The article investigates whether the Logit model or the Multiple Discriminant Analysis (MDA) accurately predict bankruptcy, specifically it attempts to investigate how accurate Logit and MDA models are. Various key financial variables were utilized as predictors and contrasting samples of both bankrupt and non-bankrupt firms for the period 1992–2010 were used. In this analysis Statistical software SPSS 20 was utilized for the analysis. Results show that for the period 1992–2010, the MDA model outperformed the Logit model for overall bankruptcy prediction. Theoretical and practical implications were offered based on the results. The study is critical given the significant number of hospitality enterprises being intensely impacted by the recent economic downturn. Consequently, the hospitality industry in United States demands higher degree of accuracy from bankruptcy prediction models to forecast economic failure.
ArtículoPeru, Flavors & Knowledge. Fundamentals and Methods of Peruvian Cooking(Universidad San Ignacio de Loyola, 2017-08) Zubieta Zamudio, Sandra ; Muñoz Jáuregui, Ana María ; Cárdenas Jarama, Martín ; De la Fuente de Diez Canseco, Luciana ; Barriga Rodríguez, Dayana ; Perales Ysla, Kathy ; Masalías, Rossy ; Longa López, Alejandra ; López de Castilla, IrmaOver the past 15 years, Peru has experienced a gastronomic boom. Its cuisine not only currently represents a primary source of Peruvian culture and pride but in very little time, it has made its way into the most privileged circles of international gastronomy. Its restaurants are ranked as the best in Latin America and among the top in the world. Peru has been distinguished by World Travel Awards – for five consecutive years – as the best gastronomy and culinary destination on the planet. Moreover, The World’s 50 Best Restaurants of 2015 gave out awards to three of Peru’s restaurants and nine restaurants were awarded.
ArtículoPerú, sabor y saber: bases y técnicas de la cocina peruana(Universidad San Ignacio de Loyola, 2017-08) Zubieta Zamudio, Sandra ; Muñoz Jáuregui, Ana María ; Cárdenas Jarama, Martín ; De la Fuente de Diez Canseco, Luciana ; Barriga Rodríguez, Dayana ; Masalías, Rossy ; Longa López, Alejandra ; Perales Ysla, Kathy ; López de Castilla, IrmaEn los últimos 15 años se ha producido un boom gastronómico en el Perú. Su cocina no es solo ya el principal motivo de identidad cultural y orgullo de los peruanos, sino que en poco tiempo ha entrado en las esferas privilegiadas de la gastronomía internacional. Sus restaurantes figuran como los mejores de América Latina y líderes en el mundo. Perú ha sido considerado en los World Travel Awards –por cinco años consecutivos– como el mejor destino gastronómico del planeta. Y The World’s 50 Best Restaurants del 2015 premió a tres restaurantes nacionales, y en su edición regional fueron nueve los reconocidos, entre ellos, el primer lugar.