Examinando por Autor "Barbieri, Carla"
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- PublicaciónEmbargoAgritourism, Farm Visit, or . . . ?: A Branding Assessment for Recreation on Farms(SAGE Publications, 2016-11) Barbieri, Carla; Xu, Shuangyu; Rozier Rich, Samantha; Gil Arroyo Marquez, Claudia Lissete; Rozier-Rich, SamanthaThe demand and offer of recreational activities on farms has increased over the last decades and promises increased growth in the future because of the benefits it brings to farmers and visitors. Despite this growth, a breadth of names (e.g., agritourism, farm visit) are used interchangeably to depict this activity. Such inconsistency reflects a lack of industry branding which diminishes marketing effectiveness and hinders stakeholders’ collaboration. Therefore, a study was conducted to evaluate the Memorability, Distinctiveness, Relevance and Flexibility and overall preference of eight typical names associated with recreation on farms among farmers and visitors. The multimodal approach employed reveals that efforts are needed to standardize and diffuse a brand name for recreation on farms because of reduced Memorability. Although “Agritourism” appears suitable to brand recreation on farms given its Distinctiveness, Relevance, and Flexibility, results are inconclusive and call for further efforts for educating the public about its meaning.
- PublicaciónAcceso abiertoExperiential Tourism in the Peruvian Andes: A Cultural View(North Carolina State University, 2016-04-19) Barbieri, Carla; Sotomayor, Sandra; Gil Arroyo Marquez, Claudia LisseteCommunity-based experiential tourism has been developed to: a) Foster rural development, b) Expand the benefits of major tourism attractions. Government & NGOs provide technical assistance & training. The Problems: 1) Its impacts in the Andes is anecdotal & contradictory. 2) Indigenous communities are extremely vulnerable to outside influences.
- PublicaciónAcceso abiertoAn exploratory examination of serious surfers: Implications for the surf tourism industry(John Wiley & Sons, Ltd., 2016-02) Sotomayor, Sandra; Barbieri, CarlaSurf tourism is a multibillion dollar industry expected to continue expanding. Despite such economic significance, the surf tourism literature has gaps related to surf tourism segments. In response, this study applied the serious leisure framework to profile serious surfers and contrast their sociodemographic composition and travel behaviors. Although more serious surfers are more avid travelers in the quest for the perfect wave as compared with less serious surfers, preference for local attractions and conveniences did not vary between groups. In addition to contributing the scholarship of serious leisure and surf tourism, this study provides insights for the surf tourism industry. Journal: International Journal of Tourism Research 2015
- PublicaciónSólo datosMotivations for recreating on farmlands, private forests, and state or national parks(Springer International Publishing AG, Part of Springer Science+Business Media, 2014-05-07) Sotomayor, Sandra; Barbieri, Carla; Wilhelm-Stanis, Sonja; Aguilar, Francisco X.; Smith, Jordan W.This study explores the importance of different motivations to visit three types of recreational settings-farms, private forests, and state or national parks. Data were collected via a mail-back questionnaire administered to a stratified random sample of households in Missouri (USA). Descriptive and inferential statistics reveal both similarities and discontinuities in motivations for visiting farms, private forests, and state or national parks for recreation. Being with family, viewing natural scenery, and enjoying the smells and sounds of nature were all highly important motivations for visiting the three types of settings. However, all 15 motivations examined were perceived to be significantly more important for visits to state or national parks than to farms or private forests. Findings suggest that individuals are more strongly motivated to recreate at state and national parks relative to farmlands or forests. Post hoc paired t tests comparing motivations between both agricultural settings (farms and private forests) revealed significant differences in eight different recreational motivations. Individuals tended to place more importance on the ability to use equipment and test their skills when considering recreating on private forests. Conversely, social motivations (e.g., doing something with the family) were more important when individuals were considering recreating on farmland. Collectively, the findings suggest individuals expect distinctly different outcomes from their visits to farmlands, private forests, or state or national parks. Consequently, all three types of recreational settings have competitive advantages that their managers could capitalize on when making decisions about how to attract new visitors or produce the most desirable experiences for current recreationists. Journal: Environmental Management. Volume 54, Issue 1, July 2014, Pages 138-150.
- PublicaciónSólo datosPerceived Benefits of Agricultural Lands Offering Agritourism(Routledge, 2019-02) Barbieri, Carla; Sotomayor, Sandra; Aguilar, Francisco XavierThis study investigated residents’ perceived benefits of two types of agricultural lands (farms, cultivated forests) offering agritourism. Specifically, this study compared perceived socio-cultural, environmental, and economic services both types of lands produce and identified socio-economic, lifestyle behavioral, and past visit indicators associated with those perceptions. A survey was mailed to a random sample of 5000 households in Missouri (US), obtaining 969 responses. Respondents perceived that farms and forests produce several socio-cultural, environmental, and economic services to society, with few statistical differences between both. Socio-economic and lifestyle indicators were associated in different ways to residents’ perceptions of the services farms and forests provide. Socializing with friends and visiting those settings during childhood had a positive influence on all types of services derived from both settings. Policy, management, and marketing implications are discussed as to incorporate the benefits agricultural lands provide to society in the planning and development of agritourism.
- PublicaciónSólo datosSurf travel behavior and destination preferences: An application of the Serious Leisure Inventory and Measure(Elsevier Ltd., 2013-04) Barbieri, Carla; Sotomayor, SandraSurfers are characterized by the time and effort they invest in surfing and their propensity to travel in search for the perfect wave. In spite of such characteristics and the economic significance of surf tourism, little is known about surfing as serious leisure and its implications in surf tourism. Thus, a study was conducted using a convenient sample of 126 surfers to examine whether the six serious leisure qualities (Effort, Ethos, Career, Identity, Perseverance, Benefits) are associated with surf travel behavior and destination preferences. Results confirmed that surfers have a strong disposition for surf tourism and that they show high levels of serious leisure in their six qualities. Statistical tests also revealed that although serious leisure qualities are not associated with surf travel behavior, they do predict destination preferences especially related to the overall surfing appeal of the destination, the variety of waves, and the quality of the natural environment. Management and marketing implications for surf tourism operators and destinations are discussed. Besides filing a gap in the literature, this study augments the marketing intelligence for owners and managers of surf-related business as well agencies and organizations promoting surf tourism. Journal: Tourism Management. Volume 35, April 2013, Pages 111-121.